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Allen Weiss
PhD, University of Wisconsin; MBA, University of Kansas; MA, The Ohio State University; BS, UC-Santa Barbara Digital Marketing

Allen Weiss studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, and Journal of Financial Economics. Professor Weiss consults with high-technology and internet firms, including Intel Corporation, Texas Instruments, COMPAQ, and IBM.

 

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