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GEMBA Forum – Shanghai: Global Media Enterprises and the Chinese Media Consumer - Closed


Thanks for your interest in GEMBA. This event is already closed for registration. You may click here to register for our future events.


Join us on 24 September for a well-informed discussion about the media environment in China – how it’s globalizing, and how global companies are interacting with it. Our featured speakers:

- Mr. Joseph Liao, CMO of Sony Pictures China (索尼影视娱乐有限公司)
- Ms. Yvonne Wang(GEMBA II Alumni), Chief Operating Officer of Hearst- China (赫斯特中国)


We’re also honored to have Professor Arvind Bhambri, our founding GEMBA faculty and a world-renowned authority on business and corporate strategy, join the panel discussion.

Seats are limited, mark your calendar now.


Date:  Saturday, 24 September 2016, 15:30 – 17:00 pm
Venue:  N100-C, New Upper Hall (新上院)
Address: 1954 Huashan Road, Shanghai Jiaotong University 
Cost:  Free of charge for GEMBAs and GEMBA guests
Language:  English
- 15:30 Guest registration
- 15:45 Keynote Perspective from J Liao and Y Wang
- 16:10 Panel Discussion and Q&A
- 17:00 End



Please RSVP on this page to book your seat or contact us to know more:

Email: gemba.alumni@sjtu.edu.cn
Tel: +86-21-6293-3664 (Shanghai) 


About the Speakers

Joseph Liao
Chief Marketing Officer, Sony Pictures China
Joseph currently serves as CMO of Sony Pictures China, supervising marketing, distribution and licensing of consumer products. He has 12 years of experience in the film business, with expertise ranging from production, marketing & distribution, international sales and licensing. 
Before joining Sony Pictures, Joseph served as VP of Marketing in Legendary Pictures and as Marketing Director in Twentieth Century Fox. His film projects include Titanic 3D, Life of Pi, Ice Age 4, Wall Street 2 etc. He is also producer of the movie "When Love Comes", which won the Best Picture in the 2010 Golden Horse Award and in the 11th Chinese Media Award. 
Sony Pictures China (索尼影视娱乐有限公司)
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of the Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.
Yvonne Wang 
Chief Operating Officer, Hearst China
GEMBA Class of 2007
Yvonne Wang is a well-recognized business leader with over 22 years of solid and extensive professional experiences with multinational companies serving as COO and CFO. Yvonne is in charge of day to day operations of the companies in China, not only involving in overall company strategy planning, M&A, but also business development, operation efficiency, as well as all back office functions.
Yvonne Wang is a Certified Public Accountant in California and a graduate of the Global EMBA(GEMBA) from USC Marshall and Shanghai Jiaotong University. She has been involved in many business IPOs and M&As. She is a highly recognized leader and mentor by all companies that she has served and the COO/CFO community (recently was invited by CFO Innovation Forum as a speaker).
Yvonne has also been heavily involved in many Charity projects both internally and externally of the company, such as 光爱学校 (an orphanage/school in Beijing), a Miao embroidery project to promote Chinese culture and support local women in Yunnan province, and the Hope Project supporting both schools and students in Yunnan Province.
HearstChina (赫斯特中国)
Hearst Media is one of the largest diversified media conglomerates with more than 360 businesses worldwide. Its major business include television networks such as ESPN, A&E, History and Lifetime; 30 television stations, and more than 300 magazines around the world including Cosmopolitan, ELLE, Harper ’s BAZAAR and Car & Driver; and also digital and video services businesses such as BuzzFeed, VICE and Awesomeness TV.
About the GEMBA Forum
a once-or-twice-per-year event aimed at supporting our students and our alumni family, and all friends, in their quest for increasing and nuanced insights into business challenges and opportunities in China and beyond.
Big thanks to GEMBA XI Cherry Tsai and GEMBA Committee member Huifang Schulenburg for the great contribution.
About the GEMBA Program
The Credibility You Seek, The Transformation You Need – the Global Executive MBA in Shanghai (GEMBA) is an innovative EMBA program offered by USC in partnership with Shanghai Jiaotong University, featuring the same faculty and curriculum as Marshall's top 10 ranked EMBA program in L. A. Courses are primarily taken in Shanghai, China with ExPort trip in South East Asia.


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GEMBA Forum – Shanghai: Global Media Enterprises and the Chinese Media Consumer - Closed