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[C-Suite Talk Series] CEO, Oriental DreamWorks-Mr. Frank Zhu - Closed

IP and Content Investment – from Box office to Ancillary Business
-  The importance of IP: What is IP and how it matters in entertainment marketing
-  Content transformation: How to level up the value of content and seek multiple revenue channels
-  Ancillary Business: What makes Oriental Dreamworks different in the industry


Date: Friday, 16 December, 14:00 – 17:00
Venue: Oriental DreamWorks
Address: Building 16, No. 600 Middle Longhua Road, Shanghai
Seats Available: 30
Cost: Complimentary for GEMBAS
RSVP: gemba.alumni@sjtu.edu.cn 
Featured Speaker:
Frank Zhu, CEO of Oriental DreamWorks
Frank was appointed Chief Executive Officer of Oriental DreamWorks in May of 2016, and leads an executive leadership team focused on ODW’s vision to provide world-class, innovative entertainment content and experiences for consumers in China and around the world.  
Frank is a founding member of the corporate executive team and previously served as the Vice President of ODW. He built up ODW’s ancillary business department, created considerable value for the company and achieved multiple industry benchmarks in China. 
Frank graduated from FuDan University with a Marketing major.
Round Table:
Pengchong (PC) Xu, Head of Ancillary Business of Oriental DreamWorks
Pengchong (PC) Xu is an expert of the licensing industry and has extensive experience and insight on the development of the ancillary business development in China. In such a rapidly changing market, his broad business perspective and innovative business strategies have achieved extraordinary results. He built up an all-star licensing team and oversees all aspects of business operations and development of the ancillary department at ODW, including promotion & partnership, consumer products, publishing, Interactive and location based entertainment. PC holds an MBA from BI Norwegian Business School and a BA from Zhejiang University.
Darren (Dexiang) Gao, Senior Fund Manager of IP Investment of ChineseAll.com
Director of Investor Relations, Vantage Entertainment
Darren Gao is currently the Senior Fund Manager of IP Investment at ChineseAll.com, 中文在线集团。His job centers on investing in early stage IP to create sustainable visual products in terms of TV, Movie and Gaming development. At the same time, he is also the Director of Investor Relations at Vantage Entertainment, located in Los Angeles. Prior to his experience in the film and entertainment industry, Darren started his own venture devoted to international crowdfunding across the U.S. and China and launched a partnership with major E-commerce platforms such as Taobao.com and JD.com. He received his MBA from Georgetown University , Washington, D.C. and L.L.B. from Fudan University. 
14:00 Tour of Oriental DreamWorks
14;30 Introduction from CEO Frank Zhu of Oriental Dream Works
14:40 Round Table Discussion about IP Economy
15:30 Q&A
16:30 Networking


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[C-Suite Talk Series] CEO, Oriental DreamWorks-Mr. Frank Zhu - Closed