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USC-SJTU GEMBA Shandong Forum
Integration into the Global Economy - Chinese Companies Going Global

24 October 2014

GEMBA Shandong Forum: Integration into The Global Economy—New Strategies of Chinese Enterprises
On 24 October 2014, the USC-SJTU Global Executive MBA in Shanghai and the Shanghai Institute for National Economy hosted “Integration into The Global Economy—New Strategies of Chinese Enterprises” in Jinan, Shandong Province. The forum aimed to strengthen the interaction between industry, academia and the government, specially inviting famous scholars and successful entrepreneurs to discuss effective internationalization for Chinese enterprises.
Event Background
2014 will be the first year that overseas investment of Chinese enterprises’ outbound investment outstrips FDI in China, a watershed in Chinese enterprises’ globalization. Global development strategies are increasingly important for a growing number of domestically-based companies.
But as Chinese enterprises go overseas, an insufficient understanding of the complex and volatile international environment and a lack of cross-cultural/international management experience are increasingly severe barriers to success. The conference aimed to help these enterprises overcome the barriers and capture the opportunities?
About The Hosts
The USC-SJTU Global Executive MBA (GEMBA) in Shanghai
The USC-SJTU Global Executive MBA (GEMBA) is a unique program offered by the University of Southern California in partnership with Shanghai Jiao Tong University.
Join managers from throughout Asia in this innovative EMBA program that features the same faculty and curriculum as Marshall's top 10 ranked EMBA program in Los Angeles. Earn your USC MBA degree in thirteen sessions spread over 20 months. Upon graduation, you become part of USC's world famous, life-long and worldwide alumni family, and the alumni family of Shanghai Jiao Tong University as well. 
Shanghai Institute for National Economy
The Shanghai Institute for National Economy of Shanghai Jiao Tong University is a policy research platform, positioning in the China first-class, world-renowned think-brain; relying on the professors and professional team; to serve the government, enterprises and the social from all walks of life. Institute is committed to providing theoretical and practical advice for the Chinese economic and social development through the establishment of collaborative innovation mechanism with a wide range of first-class research institutions at home and abroad, to provide research basis for the formulation of public policy, and actively promote the innovation policy research economics system to establish China characteristics.