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Gemba Faculty
Prof. Allen Weiss
Ph.D., University of Wisconsin; Teaching: Marketing

Prof. Weiss studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has published in the Journal of Marketing Research, the Journal of Marketing, Management Science, Organization Science, and the Journal of Financial Economics. Professor Weiss consults with high-technology and internet firms, including Intel Corporation, Texas Instruments, COMPAQ, and IBM.


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